Gender Equality

Aviva: 'Promote Women or Else'

Insurer Aviva has threatened to terminate contracts with suppliers that fail to promote women to senior roles.

Sarah Morris, head of HR. has issued the warning to more than a dozen subcontractors, thought to include recruitment firms, catering suppliers and specialist providers of insurance services stating that the suppliers are 'critically placed to drive the change needed in future talent pipelines'.

The warning was aimed at suppliers who have failed to sign up to gender equality initiatives such as the 30% Club campaign and the Women in Finance charter.

According to the Sunday Times, Morris had had some positive responses to the letter which was sent two months ago, but the insurer would be 'willing to consider ending our ongoing relationship if our partner firms don't share our values on this'.

Morris is on the steering committee of the 30% Club, which wants FTSE companies to ensure one third of directors are women.


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